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SUMMER HOUSE

Client 

Industry

Category

Location

C4 Energy

Beverage

Campaign, Experiential

Los Angeles, CA

Background

Energy drinks are one of the fastest-growing non-alcoholic beverage categories in the country. With beverage consumption peaking during summer, this gave C4 Energy the perfect opportunity to highlight how its products fit into summer plans, regardless of lifestyle.
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Over 100 days, C4 Energy planned to push all 3 product lines (Performance Energy, Smart Energy, Ultimate Energy) in a tiered activation strategy that includes field marketing, guerrilla sampling, and press-worthy tentpole activations in various markets around the county, focused on a marquee moment to set it all off. 

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Inside the house, guests experienced the first in-person look at our new “The Official Energy Drink of Summer” campaign look and feel. ​

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We even had a special appearance from Russel Westbrook, Devin Haney, Harrison Barnes, Draya Michele, and more!​

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Idea

Designed as the launching pad for the brand's summer campaign, we secured the trademark making C4 Energy "The Official Energy Drink of Summer." Then, to announce the moment, we put together an incredible 360-degree experience where 500+ content creators, influencers, athletes, celebrities, brand ambassadors, and industry executives came together for a night of celebration at an exclusive Beverly Hills mansion.

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The VIP event featured a fully catered event including an 8ft grazing station, welcome drinks given to guests upon arrival, three (3) summer-inspired cocktails sponsored by Grand Coramino, all 3 brands of C4 Energy to sample, LA-based DJs Brittany Sky and Orange Calderon performing hour-long live sets!​

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Results

  • Press hits garnered 32M Impressions and $1.2M earned media value​

    • 8 Editors in attendance at the C4 Summer House launch event: Entertainment Tonight, KTLA, Glamour, US Weekly, People, The Messenger, Hollywood Life, OK! magazine​

  • Brand channels generated 44M total reach​, 200K+ total engagements, and 750K views on TikTok

  • 21 C4 ambassadors posted 143 times resulting in 9.1 million reach​

  • 141 total people posted from the event, resulting in 44M total reach

  • ​Google searches for C4 Energy and C4 Energy Drink increased 2x the day after the event. 

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