About Charles
Most brands are visible. Very few are relevant. I focus on helping brands earn attention in culture and convert that attention into measurable business growth.
I'm Charles Hunter, a brand marketing and experiential consultant with 15 years building programs that connect culture, partnerships, and commerce into something people actually care about. I've led work for Nike, Coca-Cola, Verizon, C4 Energy, and American Express, earning a Cannes Grand Prix, producing Verizon's Super Bowl 54 activation that reached 2.1B impressions, and generating $23M in revenue through a co-branded product launch with WWE.
My background spans experiential production, talent and athlete partnerships, influencer strategy, retail field marketing, and brand campaign development. I've managed budgets from $100K to $20M, led teams of up to 40 people, and built programs from concept through execution at the highest stages in the world.
I work with brands and agencies on a select consulting basis. If you have a launch, activation, partnership, or campaign where senior outside expertise could move the needle, I'd love to hear about it.
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Brands I've Worked With
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