Just Do it At the Church

Industry

Sports, Apparel

Client

Nike

Background

Due to a steady increase in the crime rate in Chicago, the city—arguably the basketball Mecca of the world—has seen a significant drop in basketball participation among middle and high-schoolers. Nike wanted to restore belief in Chicago basketball to help keep kids in school, off the street, and on the court.

Idea

Access to organized sport and opportunities for youth to play is critical in Chicago's most underserved neighborhoods. Nike's Just Do It HQ at The Church celebrated the power of sport to bring the city together by building stronger communities. In partnership with the community, Nike Chicago transformed the vacant Church of Epiphany in Chicago's West Loop neighborhood into a cultural hub for basketball, inspiration, and the ultimate summer training program to help Chicago's youth chase their dreams.

Results

In one month of summer programming, Nike's Just Do It HQ at The Church provided Chicago youth with a safe haven, resulting in:

Over 2,000 kids from 67 schools attended
Over 125MM earned media impressions (broadcast, print, and online)
10 Nike athlete appearances, including Chicago legend Scottie Pippen, and Chicago Bulls star Jabari Parker and Lauri Markkanen.