5G Stadium

Client

Industry

Background

At Super Bowl LIV in Miami, Verizon wanted to show how 5G would change football, but no fans had 5G phones.

Here, through projection mapping and augmented reality, guests were transported to a live in-stadium simulation that enabled them to experience the power of 5G Ultra Wideband firsthand.

And we developed an AR app that simulated how 5G will change football. All to let fans and NFL Pros get hands-on with how 5G will change the game.

Idea

We created the Verizon 5G Stadium: the beacon of the Super Bowl fan zone and showed NFL fans how 5G makes football fantasy a reality by transporting them to a fully immersive fan experience. After entering our 5G portal fans found themselves at the center of a custom-built 8,000 sq. ft. dome.

We showcased the future of 5G to consumers and the roof deck and interior spaces were utilized for Verizon business and media group experiences throughout Super Bowl LIV.

Results

This was the highest attended event ever at Super Bowl Live & broke attendance records for our on-the-ground experience.

The result was:

2.1B media impressions
145,000 engagements
7.97M ESPN views
Silver Ex Award
“The most successful Super Bowl activation in Verizon history” - Diego Scotti, CMO of Verizon