Category
Experiential
NYE Celebrity Gifting
Client
Industry
Category
Location
Cîroc x DeLeón
Spirits, Music, Culture
Experiential
Nationwide
Background
Mr. Combs enlisted us to create the ultimate NYE gifting experience for 15 members of his inner circle during a global pandemic.
The cart featured a curated selection of CE SPIRITS including CÎROC’s Blue Dot and DeLeón Reposado and a collection of luxury glassware, bar tools, mixers, accouterments, and only the finest caviar. The bar included personalized branding elements that are tastefully integrated throughout. In addition, the delivery will spotlight premium NYE swag for the ultimate party experience.
The custom DeLeón holiday kits are specifically designed to showcase the new bottle design and decorative caps. Housed in premium display boxes, the kits will included a new 750ml bottle of DeLeón Reposado and four gold flavor inspired bottle caps that also double as shot glasses for local influencers to use as they toast to the New Year with friends near and far.
Idea
Drawing inspiration from Mr. Combs infamously spectacular NYE parties, Cocktail Academy created an ultra luxe, custom branded bar cart that was hand delivered and equipped with white glove cocktail service. The premium cart featured an array of accoutrements and caviar, to be enjoyed with a curated selection of the finest CE Spirits, including CÎROC’S Blue Dot, and DeLeón Reposado.
These Bar Case VVIP NYE experiences were individually delivered to media and influencers, where each case contained CÎROC’s Blue Dot and DeLeón Reposado as well as an assortment of curated bar snack, premium glassware, bar tools, mixers and accoutrements.
