Category
Experiential
NYE Gifting Cart
Client
Industry
Category
Location
Cîroc x DeLeón
Spirits, Music, Culture
Experiential
Nationwide
Background
Mr. Combs enlisted us to create the ultimate NYE gifting experience for 15 members of his inner circle during a global pandemic.
The cart featured a curated selection of CÎROC’s Blue Dot, DeLeón Reposado, and a collection of luxury glassware, bar tools, mixers, accouterments, and only the finest caviar. The bar included personalized branding elements that are tastefully integrated throughout. In addition, the delivery will spotlight premium NYE swag for the ultimate party experience.
The custom DeLeón holiday kits were specifically designed to showcase the new bottle design and decorative caps. Housed in premium display boxes, the kits included a new 750ml bottle of DeLeón Reposado and four gold flavor-inspired bottle caps that also double as shot glasses for local influencers to toast to the New Year with friends near and far.
Idea
Drawing inspiration from Mr. Combs' infamously spectacular NYE parties, we created an ultra-luxe, custom-branded bar cart that was hand-delivered and equipped with white-glove cocktail service. The premium cart featured an array of accoutrements and caviar, to be enjoyed with a curated selection of the finest Combs Enterprises, including CÎROC’S Blue Dot and DeLeón Reposado.
Each cart was delivered individually to media, celebrities, and influencers, who recorded the full experience to post on social media, amplifying the moment.
